Aspects of Western fashion have become common among Indian men, particularly in the professional
community. Horizontal stripes and plaids are common on casual business
shirts, particularly among Indians in North America. Owing to influence
of western culture, nowadays most of the teen
and adult girls in cities wear low hip jeans, low neck tops, tight jean
trousers with salwar, half trousers, sleeveless T shirts etc. Women who
hail from rural villages usually wear frocks and half sarees; boys
normally wear a shirt and pants, whether formally or casually.
Accepted formal dressing for couples in formal occasions like parties and weddings is saree for the ladies and formal pants and shirts with suits in the winter for the men. While one is utterly ethnic and Indian the latter is very western and non-Indian.
Indian women have however modernized and working women find western wear like shirts and trousers a comfortable dressing option for work. With entry of international fashion brands like FCUK, DKNY, Guess and many more, Indian women are increasingly becoming fashionable (in terms of Western standards). Among the league of high fashion international brands, domestic brands like Globus, BlackBerry's, Allen Solly, Park Avenue and Van Heusen, have also gained popularity. India has its own popular fashion designers like Ritu Kumar, Satya Paul, Manish Malhotra, Sabyasachi Mukherjee and Tarun Tahiliani.